About Faculty

History and Development

The Faculty of Business Administration was established in 2014 to support the development of skilled graduates for the business sector. The Faculty operates under the Royal educational philosophy of “Study and Work – Work and Study,” which emphasizes the integration of academic knowledge with practical, real-world experience. The Faculty initially offered the Bachelor of Business Administration (B.B.A.) program and has continuously revised and developed its curriculum as follows:

  • Academic Year 2014: The program was launched with three majors: Marketing, Business Computer, and Food Business.
  • Academic Year 2017: In alignment with the Royal policy emphasizing food-related business and industry, the Faculty discontinued the Marketing and Business Computer majors and renamed the Food Business major to Food Business Management under the B.B.A. program.
  • Academic Year 2019: The B.B.A. program in Food Business Management was revised and updated.
  • Academic Year 2022: The B.B.A. program in Food Business Management was revised, and a new major in Entrepreneurship was introduced.
  • Academic Year 2023: A new program, the Bachelor of Business Administration (2023) in Innovative Entrepreneurship, was launched as a Sandbox program, designed to allow students to complete their studies within three academic years.
  • Academic Year 2026: The B.B.A. curriculum was further revised to integrate knowledge development in entrepreneurship and food business innovation. The program was restructured into two majors: Food Innovation Management and Food Business Entrepreneurship.

 

Through continuous curriculum development, the Faculty remains committed to producing graduates who are practice-oriented, innovation-driven, and well-prepared to contribute to the sustainable growth of the food industry and the broader business sector.

 

 

Our Philosophy

“Empowering Innovaters, Igniting Entrepreneurs”

Why Chitralada Business School?

Nowadays, consumers place greater emphasis on food quality, experience, and sustainability than ever before. The food industry requires a new generation equipped with creativity, business acumen, and technological understanding to drive innovation and create new value in food products and services.

In response, the Faculty of Business Administration offers two majors: Food Innovation Management and Food Business Entrepreneurship, with the mission of cultivating students into true innovators and entrepreneurs who can effectively respond to the rapidly evolving food industry. This includes addressing:

  • Diverse and health-conscious consumer behaviors
  • The growth of food businesses through digital platforms
  • Increasing demand for innovative products such as plant-based, functional, and low-sugar foods
  • Intensifying competition in marketing, branding, and consumer experience design
  • Opportunities to become business owners or leaders in leading food organizations, both domestically and internationally


The Faculty is committed to developing graduates with an “innovator’s mindset” and an “entrepreneurial spirit,” empowering them to create sustainable value for Thai food businesses and contribute meaningfully to the nation’s economic development.

 

How Do We Learn?

We believe that “real experience” is the best teacher.
Therefore, our teaching and learning do not take place only in the classroom,
but occur wherever there are “real problems” and “real opportunities,”
so that students can grow comprehensively in knowledge, skills, and ways of thinking.

Course

Food Innovation Management

The Food Innovation Management program aims to develop graduates who can create “added value” for the food business by integrating knowledge in food science, technology, and business management, in order to elevate food businesses from cost-based competition to competition driven by innovation. This includes new product development, health foods, smart packaging, and business models that meet the needs of modern consumers. In addition, innovation plays an important role in creating sustainability, such as reducing waste, using resources efficiently, and developing local raw materials, while also strengthening the country’s food security.

Food Business Entrepreneurship

The Food Business Entrepreneurship program aims to develop a new generation of key drivers of the Thai economy through the creation of businesses, income, and sustainable employment, especially when “food” is a fundamental pillar of the country in production, tourism, culture, and domestic consumption. Developing entrepreneurs with knowledge of business, innovation, and consumer insight is therefore essential, because while technology and AI can analyze data or design processes, building a successful food business still depends on creativity, understanding tastes and culture, delivering customer experience, and making decisions. All of which are human skills that must be developed through experience.

News and Activities

Personnel

Associate Professor
Dr. Annop Tanlamai
Dean of Faculty of Business Administration
Dr. Pijak Pakhunwanich
Faculty Member
Assistant Professor
Dr. Pornpipat Jutha
Deputy Dean of the Faculty of Business Administration
Dr.Pannapapol Jaichakan
Dr. Pannapapol Jaichakan
Lecturer at the Faculty
Nattapong Veerataweeporn
Faculty Member
ผศ.ดร.ศักดิพล เจือศรีกุล
Assistant Professor
Dr. Sakdipon Juasrikul

Contact Faculty of Business Administration

Address :

Rajasudasambhava 60, Bureau of the Royal Household Sanam Sueapa, Si Ayutthaya Rd., Dusit, Bangkok 10300

Telephone :

02-280-0551 Ext. 3263

Fax :

02-280-0552

Email:

ba@cdti.ac.th
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