Course / Branch

Bachelor of Business Administration (Food Business Entrepreneurship)

Bachelor of Business Administration (Food Business Entrepreneurship)

The Food Business Entrepreneurship program aims to develop a new generation of key drivers of the Thai economy through the creation of businesses, income, and sustainable employment, especially when “food” is a fundamental pillar of the country in production, tourism, culture, and domestic consumption. Developing entrepreneurs with knowledge of business, innovation, and consumer insight is therefore essential, because while technology and AI can analyze data or design processes, building a successful food business still depends on creativity, understanding tastes and culture, delivering customer experience, and making decisions. All of which are human skills that must be developed through experience.

Highlights

Program Strenghts

  • The program develops entrepreneurs from the university level through hands-on learning, from shaping ideas and testing markets to generating real revenue.
  • Emphasis on identifying opportunities before solutions, focusing on customer needs and food business potential before product or service development.
  • Learning spans the full “kitchen to market” journey, including product development, branding, pricing, cost management, distribution, and scaling.
  • Students learn directly from experienced entrepreneurs and food industry networks, creating opportunities for collaboration and growth.
  • The program equips students for a rapidly changing business landscape by building innovative thinking, digital skills, and adaptability to create sustainable, competitive food businesses.

Candidate Qualifications

Admission Criteria

  • High school certificate (More 6) or equivalent OR High Vocational Certificate

 

Admission Method
Applicants may apply via our admission website. The qualified applicants will then be invited for an interview with the admission committee. The admission will be undergone between October and May of the following year.

 

Tuition Fee
29,500 baht* per academic semester
Please note that the fee can be changed later.

 

Internship
The internship is an important part of our curriculum. The students will be embarked on an internship at a reputable/leading organisation for at least 12 months (36 credits).

 

Scholarship
There is an outstanding academic scholarship (100% tuition fee waiver) for the candidate with high academic achievement. Alternatively, there are also other scholarships available for the candidates, such as

  • Tuition waivers and monthly allowance
  • Sport Scholarship
  • Merit-based scholarship
  • Need-based scholarship

Course Structure

Total required credit for graduation: 129 Credits
a. General Education Courses 30 Credits
b. Specific Requirement Courses: 93 Credits
c. Free Elective Courses: 6 Credits

Specialization

What will you learn?

  • Develop entrepreneurial thinking and food business entrepreneurship, including new business model design, and digitally enabled processes and services for restaurants and cafés.
  • Build core business management skills in marketing, finance, accounting, business statistics, operations management, human resource management, business law, and strategic management.
  • Gain a foundation in food science, including food safety and quality management, basic culinary skills for food, beverages, and bakery products, as well as packaging design and presentation.

Career Perspective

  • Food business entrepreneur or food brand owner
  • Restaurant, café, or franchise manager
  • Food business executive or food business strategy planner
  • Marketing or business development professional for food brands
  • Food product developer or innovation coordinator in food organizations
  • Operations or supply chain manager in food production and food service businesses
  • Digital platform or e-commerce manager for food businesses
  • Strategy and brand development consultant in food businesses

ระดับประกาศนียบัตรวิชาชีพชั้นสูง (ปวส.)